Thanks for visiting Giants Of Media, the industry podcast that covers big topics with those pushing them forward.
In this episode Rob & Wayne were fortunate enough to sit down with Dave Morgan, CEO of Simulmedia, a legend of the industry to discuss all things TV buying.
In this episode topics covered include;
The role of streaming content for advertising and how it is bought and sold
How new content providers (Amazon, Hulu, Netflix etc.) are balancing ad supported models with subscription
How buyers are thinking about the opportunities & challenges the fragmentation of TV content provides
What the democratization of access means to the TV buying landscape (i.e small businesses accessing TV advertising for the first time)
Plus lots more in a brilliant and insightful discussion.
We hope you enjoy it and if you do, feel free to subscribe so you get notified when a new episode is live using the button below.
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